Scars means wound. A scar leaves a mark that says, 

“I have survived”.

It is a bold statement that when bad things happen to anyone in different kinds of ways; but in the end we all survived and get through the darkest time as long as we have hope, positivity, and desire to overcome the circumstances.  

Scarsbrand itself brings out positivity in a lot of different ways, give peoplehope, encouragement, and facts. No matter how bad the situation is, we're allstanding here not only to  exist, butalso to become part of history. 

Walk pass the wounds, live with scars.

It represents users unique stories of their life and how each storycorrelates with the product. 

It is a statement of deeper state of mind of theuser.